Alphabet

British Land, in collaboration with London Design Festival, has commissioned London-based graphic design studio Kellenberger-White to create a landmark project at Broadgate.

Known for their playful approach to typography, the design studio has created a bespoke typeface which comes to life through a series of 26 dynamic alphabet chairs. These transform the Broadgate neighbourhood into an interactive, urban playground.

Alphabet is installed in Finsbury Avenue Square, Broadgate, central London’s largest pedestrianised neighbourhood. A diverse community where innovation meets finance and a public arena for new food, retail and culture, Broadgate combines the community and feel of the historic piazza with the energy of modern London.