Custom Exercise

Ace Hotel London introduces this year’s design initiative, during London Design Festival, that investigates the opportunities made possible by reusing, repurposing and reinterpreting existing methods, materials and techniques.

Approaching items through this lens, the project takes form as a collective endeavour, working with a cadre of designers to responsibly create custom, customized and customizable objects for Ace Hotel London. London Design Festival promotes the city’s creativity, drawing in the country’s greatest thinkers, practitioners, retailers and educators to deliver an unmissable celebration of design.

This year’s designers include French-born, Mexico-based furniture and product designer Fabien Cappello, who will be designing water jugs and cutlery holders for the lobby; London
design studio Raw Edges, producing rugs in association with GAN for The Rooftop; Amsterdam-based studio BCXSY, who will unveil room dividers for The Rooftop; as well as French-born, emerging designer Diego Faivre who has created door stops for the property.

To carry forward the theme of customisation, Faivre will be operating a pop-up Minute Manufacture factory in the Lobby of the hotel for the duration of the London Design Festival. Guests are invited to have new items made and existing items customised in Faivre’s joyful aesthetic at the rate of £1 a minute.

Sign up for Minute Manufacture here: https://www.acehotel.com/london/events-and-spaces/calendar/2019-09-17/ldf-minute-manufacture/

Faivre will also create a dynamic installation for the front entrance of the hotel.

“Shoreditch, one of the most creative and energized neighbourhoods in London, is a fitting place to bring together a group of globally talented designers with new ideas and
adaptations for creating functional, idiosyncratic objects for Ace Hotel London. We can’t wait to share their work and see them in everyday use.”  — Kelly Sawdon, Partner and Chief
Brand Officer

This year’s design initiative, which showcases eclectic and unique designs that become both necessary operational tools and a way to spotlight exciting global talent, has been
collaborated with consultant Libby Sellers.

Ace Hotel London hangs its hat in London’s most creative and engaged neighborhood — a locus for creative culture, home of the world famous open-air market on Brick Land and a canvas for artists the world over. The neighborhood’s legacy includes theatre running banned 16th century plays, the debut of drag pioneer Hetty King and the first rumbles of industrialized craft in the Western Hemisphere. Today’s Shoredtich is a leader in art, design, cuisine, culture and technology — an outpost in the global community of ideas.