Custom Exercise is a new design initiative by Ace Hotel London in concert with Libby Sellers that investigates the opportunities made possible within the context of reusing, repurposing and reinterpreting existing objects. Approaching items through this lens, Custom Exercise is a collaborative endeavor, working with an international cadre of designers to responsibly create custom, customized and customizable objects for Ace Hotel London Shoreditch and Ace Hotel Shop.
The inaugural Custom Exercise project taps exciting contemporary designers to produce functional and striking objects throughout the year to be used at Ace Hotel London, keeping in mind the wide range of specific operational needs endemic to hotels. The items will range from new designs to customizations of existing designs or materials, focusing on bridging global talent to London and emphasizing product customization over newly manufactured goods.
Libby Sellers’ significant curatorial renown includes her eponymous London-based design gallery (2007–2015), her tenure as a juror on numerous design awards, acting on the vetting committees of international design fairs and as the author of two acclaimed books. Custom Exercise follows Ace Hotel London’s long lineage of design commissions and activations, expanding on their history of expansive design collaborations with new energy directed toward international voices and environmentally-forward customization of goods.
Ace Hotel London hangs its hat in London’s most creative and engaged neighborhood — a locus for creative culture, home of the world famous open-air market on Brick Land and a canvas for artists the world over. The neighborhood’s legacy includes theatre running banned 16th century plays, the debut of drag pioneer Hetty King and the first rumbles of industrialized craft in the Western Hemisphere. Today’s Shoredtich is a leader in art, design, cuisine, culture and technology — an outpost in the global community of ideas.