Finno-Ugric approach to sustainable lifestyle

Finno-Ugric approach to sustainable life...

By NID- 14th September - 22nd September 2019

NID will launch its very first pop up showroom in London this September under Shoreditch Design Triangle.

The core of the showroom is sustainable approach in Estonian and Finnish design: environmentally conscious production, low footprint, local organic materials, up-cycling and recycling. All together there will be up to 30 designers from these two neighbouring countries: Laura Itkonen, Bebe Organic, Reet Aus, HERTTA, Eva Spoof/Udumbara Studio, Mainio, Nüüd Ceramics, Mari Upcycle Studio, Saimij, Lentsius Design, V.O.H Voice of Heart, Studio Tartuensis, Estonian Wall Art, Alpaka, UUP, Malin, Bonden, Suckõrs, Miskes , Labora, WOH, Liisa Soolepp, Jarõna Ilo, Margot Vaaderpass, Studio Holger Kilumets, Leeda Ots textiles, Sile Luik Jewelry, Whiteparrot, HETKINEN, Annasari, AYU Organics, Studio August, Hanna Särökaari + guest designer duo from UK – Dust London.

Eva Spoof / Udumbara Studio

It is important to produce in coherence with environment and in line with the new and old – to lean on old traditions and knowledge, in the same time incorporating new approaches and technologies. The cultural heritage provides a strong basis on which to build new, but ecologically conscious solutions. For example, due to the fact that Estonia and Finland have still much forest and wildlife, it has helped the Finno-Ugric people to remain in a special relationship with the surrounding nature. The same spirit is seen in their work of art and design. By curating this showroom, NID would like to remind the importance of ecologically friendly materials and production.

As a special treat, NID will organise in collaboration with Finnish Institute in London and Disegno a panel discussion about sustainable design, environmentally conscious production and its processes, where Reet Aus (EST), Eva Spoof (FIN) and Dust London (UK) will share their experience and knowledge.

Join us also for an intimate tea Ceremony “Sip of Life” led by Bea of SOLi. The ceremony aims to create a sensitive space for self-awareness and connection with nature. As the space is limited, pre-registration is needed for the tea ceremony. Book via hello@nidstore.com

20 September 2019
Finnish Institute in London
Unit 1, 3 York Way, Kings Cross, London N1C 4AE

5:00 PM Tea ceremony “Sip of Life” led by Bea of SOLi (registration required, 10.-)
7:00 PM Panel discussion on sustainable design “Ethical Production” (registration required, free)

Liisa Soolepp


Bebe Organic


32 Charlotte Rd,
London EC2A 3PB

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Event Times

14th September 2019 10:00 am - 10:00 pm
15th September 2019 10:00 am - 8:00 pm
16th September 2019 10:00 am - 8:00 pm
17th September 2019 10:00 am - 11:00 pm
18th September 2019 10:00 am - 8:00 pm
19th September 2019 10:00 am - 8:00 pm
20th September 2019 10:00 am - 8:00 pm
21st September 2019 10:00 am - 8:00 pm
22nd September 2019 10:00 am - 8:00 pm

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