British designer Paul Cocksedge is transforming Finsbury Avenue Square, Broadgate, with Landmark Project, Please Be Seated. Located in the heart of Broadgate, the project will be the most ambitious of British Land’s commissions to date.
The large-scale installation, fuses innovation and technology, and responds to the changing rhythm of the community: its design features curves for people to sit on and walk under, further enhancing London’s largest pedestrianised neighbourhood. Made from scaffolding planks, Paul Cocksedge is collaborating with Essex-based interiors company, White & White, to re-imagine and re-use the building wood.
“Every single aspect of the installation is tailored to its environment as well as the function it serves. The curves raise up to create backrests and places to sit, as well as space for people to walk under, or pause and find some shade. It walks the line between a craft object and a design solution. It occupies the square without blocking it,” says Cocksedge.
As part of London Design Festival and Shoreditch Design Triangle, Broadgate will also host an exhibition and talk as well as a special Design Night in Finsbury Avenue Square.
Chief Executive of British Land, Chris Grigg said: “Design is integral to everything we do at British Land so we’re delighted to continue our partnership with London Design Festival for the fourth consecutive year. We truly believe good design has the power to create places where people want to be and where people want to spend time.”