The Running Towards Exhibition

The Running Towards Exhibition

By Saskia Boersma- 20th September - 24th September 2022

Bravery is not an absence of fear, but an embracing of it. When faced with fear, the brave do not turn away and run, they run towards despite.

The Running Towards,  an ode to the acts of heroism of the emergency services, is an exhibition which celebrates London Fire Brigade’s new typeface and design history.

London Fire Brigade invites you to join with KesselsKramer, Thomas Sharp, Studio Sutherl& and the LFB team for a glimpse of firefighting life behind those iconic big red shutters of Shoreditch Fire Station.

Expect gallant graphics with bold typography inspired by the new Fire Brigade sans typeface from eminent British creative studios, new interpretations of the flammable icon, quirky London Fire Brigade objects and ephemera, an inspired woven wool carpet design from Brintons and an exclusive one day only vintage fire engine display on 24 September charting London Fire Brigade’s design history.

Featuring poster designs by

Sarah Boris
Magpie Studio
NB Studio
Right to Left
Rose Design
SEA Design
Studio Build
Studio H Miller
Studio Parallel
Supple Studio

The Foundry Types


Danger: Risk of Fire sign reinterpretations by

Africa Pombo
Anthony Burrell
Crispin Finn
Curtis Rayment
Emma Dragovic
Franz Lang
Harry Bennett
Inga Ziemele
Jasmin Sehra
Jennifer Whitworth
Jim Sutherland
Jimmy Turrell
John Banger
Kay Wang & Gabriel Greenough
Mohammed Samad
Nichole Chui
Noma Bar
Ollie MacDonald Oulds
Paul Davis
Ruby Boddington
Sami Kimberly
Sarah Boris
Thomas Hedge


Event Times

20th September 2022 6:00 pm - 8:00 pm
21st September 2022 12:00 pm - 6:00 pm
22nd September 2022 12:00 pm - 6:00 pm
23rd September 2022 12:00 pm - 6:00 pm
24th September 2022 12:00 pm - 6:00 pm

Add to Calendar

Love is the Running Towards by Studio Sutherl&
Fire Brigade Sans designed by The Foundry Types
Posters celebrating the new Fire Brigade Sans Typeface by Magpie Studio, NB Studio, SEA Design, Studio Build, Studio Parallel, Supple Studio, Right to Left, Rose Design
Posters celebrating the new Fire Brigade Sans Typeface by Alphabetical, Sarah Boris, Chris Davies, DNCO, DutchScot, Hugh Miller, KesselsKramer London, Pentagram
New interpretations of the Danger: Risk of Fire Iconic Symbol by Africa Pombo, Crispin Finn x2, Emma Dragovic, Franz Lang, Jasmin Sehra, Jim Sutherland, John Banger, Noma Bar, Ollie MacDonald-Oulds, Pâté, Ruby Boddington, This Ain't Rock n Roll


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