East London based FLOOR_STORY design and produce beautiful rugs with an eye on craft and unique design. Based in London’s Shoreditch district, the showroom is home to handmade rugs that prove an off-beat approach to rug design creates the very best results.
Through the championing of young design talent and collaborations with established stars, FLOOR_STORY has built a unique and sometimes left field collection of beautifully made rugs. Standing alongside discoveries made on regular trips as well as a series of in-house designs, FLOOR_STORY continue to develop an edit which is creative, unique and always celebrates diversity.
