Back in 2011, when they couldn’t find the bold and unique wallpapers and fabrics they longed to decorate their East London townhouse with, Frieda Gormley and Javvy M Royle came up with the idea for House of Hackney sitting around their kitchen table.
Sharing a passion for interiors and with backgrounds in fashion and product design, they set about creating what they had been searching for; a brand that celebrated print, colour and texture and rebelled against the pervading ‘beige’ aesthetic of the time. Inspired by traditional British print houses, the vision then is the same as it is today: modern maximalism with a dose of English nostalgia. After a decade of minimalism, the brand captured the imagination of a new generation with an aim to demystify the world of interior design in the process. Named as ‘positive disruptors’ and ‘pioneers’ by the press, House of Hackney proves that bold print and colour can work in any setting. With a commitment to British manufacturing, the brand takes pride in crafting most of its products in small-scale UK workshops. Believing that well-made interiors needn’t cost the earth, it has a low-waste and eco-friendly approach to all that it does. Over the last seven years, House of Hackney has proudly collaborated with like-minded brands including & Other Stories, Reformation, Puma, Eastpak, Terry de Havilland and Opening Ceremony. House of Hackney’s award-winning flagship store is in vibrant Shoreditch and was voted 3rd Best London Store in the Time Out Awards 2014. In a spectacular 2000sq foot townhouse, you’ll find the brand’s iconic interiors, fashion and accessories all under one roof. In 2017, House of Hackney won the prestigious Walpole award for Best Emerging Luxury Brand. House of Hackney encourages its customers to be brave with print because living in a white box serves no one.
