Located across the road from the infamous Ace hotel in East London, Not Just Another Store is a new concept store curated by UTTER and MARR, two independent companies, who through creative collaborations with artists, illustrators, photographers and more, want to break the norm of a traditional retail space.
Not Just Another Store forms a community retail space that detaches from all the restrictions, rules and norms placed upon existing retail spaces. With collaborations at the heart and core of the concept, Not Just Another Store is partnering up with various creatives and designers to curate innovative events, installations and exhibitions.
The retail space includes over 30 emerging brands across womenswear and menswear, literature, art, homeware & interiors. To complete the experience, Not Just Another Store will be offering a selection of food and drinks served by local independent chefs and barristers. The restaurant features an open plan mini kitchen serving brunch and lunch, juice and smoothies.