Designed for Endurance
SOAR Running design and craft apparel that does justice to the commitment and passion of runners globally. Encompassing textile innovation, pioneering design technology, sports science and the real-world experiences of runners.
For London Design Festival our exhibition explores ‘designs for endurance’, including pieces from SOAR Proto Lab. Proto Lab is our “what if?” and “can we?”. It’s where we push the boundaries in our design for running. How do you apply a printed graphene circuit to a race vest, how do you make a one-piece aero suit for real-world marathon running, what happens when you apply SOAR ergonomic pattern cutting techniques to a pair of jeans?
To accompany the show, we’ll be hosting a talk exploring its themes, and opening our doors on Tuesday 19th September for a late night showing and welcome party. Visitors will also be invited to join us on unique running design tours. Each Saturday we’ll take in the Shoreditch Design Triangle sights and hear from designers and curators at selected exhibitions, as we use running to navigate the local design community.
