Iona Thomas, (AKA Styled by Night), is a Shoreditch-based product & pattern designer and maker of playful luxury homeware. She works to the notion that furniture should be fun and versatile – there’s no reason why high-end and handcrafted, products can’t also be a little bit whimsical.
Her current collection, Zebrina, (inspired by the plant, Tradescantia Zebrina), is characterised by clean stripes, columns, curves, and a distinctive chocolate-factory-esque palette of colours, playfully named; caramel, wine gum, Turkish delight, and Palma violet. The collection, which she describes as ‘candy for grown-ups’, comprises a striped mirror, versatile stackable stools, candy cushions, plus a series of hand-tufted rugs and hand-cast tiles, both of which are playfully ‘modular’, with countless ways of configuring both.
By day Iona is founder and CEO of a successful Shoreditch creative agency. Styled by Night is her independent side-project in which she explores and encourages out-of-hours crafting, making, and designing. With a firm belief that maintaining her own personal creative outlet is crucial in informing her client work, this range was designed and made entirely out-of-hours. With Styled by Night, her mission is to encourage anyone who has the slightest creative inkling, to get crafting, no matter what they do for a day job, and how little experience they think they have. Creativity is a muscle, the more you flex it, the more it grows.